How to License a Jingle

By Louis Kroeck

Licensing a jingle is not much different from licensing any other copyrighted song. Before you can proceed, you will need to locate the correct owner of the jingle and the outfit that takes care of licensing for the owner, and negotiate and execute a license. It is not always possible to license a jingle. The owner or the licensing company may decide that they do not desire to grant you a license for your particular use.

Licensing a jingle is not much different from licensing any other copyrighted song. Before you can proceed, you will need to locate the correct owner of the jingle and the outfit that takes care of licensing for the owner, and negotiate and execute a license. It is not always possible to license a jingle. The owner or the licensing company may decide that they do not desire to grant you a license for your particular use.

Identifying the Owner

Determine the owner of the jingle by conducting an Internet search. Alternatively, if you have a tangible copy of the jingle, such as a CD, check the CD jacket for a copyright notice. Any copyright notice associated with the jingle should contain the name of the writer or the owner. Identifying the jingle's writer will help you when you need to conduct a search for the publisher and request a license to use the jingle.

Protect against infringement by registering a copyright. Get Started Now

Publisher

You cannot request a license to use a jingle unless you can identify the publisher who has the authority to grant you a license. Search for the jingle's publisher by searching by song title or writer through the following organizations: CCLI, ASCAP, BMI, SESAC or The Harry Fox Agency. Most jingles and other musical works will be held by one of these organizations. It is possible that the jingle could be held by an independent publisher, but check these agencies first.

Drafting Your Request

Different publishers have different procedures for requesting a license. All publishers will require that you provide the following information: the name and author of the jingle you wish to license, your intended use for the jingle, the duration of your use, where you will be using the jingle and the frequency of your use. Finally, there are different types of licenses you may need to request. You will need to determine if you want a mechanical license, an Internet use license, a blanket license or a synchronization license. A mechanical license is used so that you can produce a cover of a preexisting work, an Internet use license would be applicable if you needed to use the jingle on a website, a blanket license could cover many different uses at the same time and a synchronization license would be used for playing the jingle along with corresponding images or video.

Other Options

In addition to the traditional music publishing companies that have vast libraries of jingles and other works, there are some smaller outfits that specialize in jingles. If you do not have a specific jingle in mind but are just shopping for a jingle that would suit your intended purpose, you should consider contacting one of these agencies, as the process for licensing a jingle may be less expensive. Some of the outfits that specialize in jingles include Jingle Punks, Stock Music Site and JingleBank.

Protect against infringement by registering a copyright. Get Started Now
How to Request Use of a Copyrighted Song

References

Resources

Related articles

Music Copyright Guidelines

Copyrights apply to all original works of authorship, including music. Under U.S. copyright law, a composer of original music has the exclusive right to publicly perform his music, reproduce his music for sale and distribution, and license others to publicly perform or record his music. If you want to publicly perform, record, photocopy or distribute copyrighted music, you must comply with U.S. copyright law and guidelines to avoid committing copyright infringement.

Copyright Issues Involving Music

A piece of recorded music is covered by two copyrights. The copyright in the composition protects the music and lyrics, if any, and is usually owned by the songwriter. The producer or record company owns a separate copyright in the sound recording, which protects the audio engineering and production of the recording. These copyrights provide their owners with the exclusive right to make copies of the music and distribute it to others, perform the music and create derivative works.

The Disadvantages of Copyrights

Copyright is a form of protection that attaches to an original work of authorship the moment the work of authorship is fixed in a tangible form: for example, a drawing the moment it is put onto paper or a song the moment it is recorded onto a compact disk. The advantages of copyright protection overwhelmingly outweigh the disadvantages. There are nevertheless several disadvantages to keep in mind.

Related articles

How to Get Permission Of Copyright Owners

Copyright infringement, which can include something as seemingly innocuous as using a photo on a blog, carries stiff ...

How to Copyright a Jingle

A jingle automatically qualifies for basic copyright protection the instant it is created and fixed in a tangible form. ...

Copyright Rules About Screenwriters Using Songs

Musical compositions and sound recordings are two categories of original work protected by copyright under U.S. law. ...

Video Copyright Laws

Copyright laws prohibit unauthorized copying or reproduction of original audiovisual works. In today’s digital ...

Browse by category
Ready to Begin? GET STARTED