Nonprofits issue case statements to potential donors when embarking on fundraising campaigns. Because nonprofit organizations rely primarily on the generosity of donors, they must provide donors with information about the specifics of new projects, programs and campaigns. Moreover, nonprofit case statements may ask donors for support regarding everyday operating expenses.
Donors and Case Statements
Nonprofit organizations receive funding from a variety of sources. Thus, case statements may be given to individual donors, corporate donors, government agencies and other nonprofit organizations such as foundations. Case statements may be issued to potential donors and existing donors alike. Some nonprofits issue different versions of a case statement, as corporate donors and individual donors may respond to different appeals. Generally, effective case statements are succinct and concise in order to keep readers' interest and attention.
History and Mission
Typically, case statements explain a nonprofit's history, such as who founded the nonprofit and when. To gain potential donors' trust, a case statement may inform donors of an organization's past successful efforts and how it met the needs of the demographic it serves. A case statement may also include a description of an organization's overall mission including its future plans and what it intends to do with donations.
Urgency of Need and Uniqueness
Case statements may include an expression of urgency regarding the needs of the individuals, groups or communities it serves. For example, a nonprofit seeking donations to fight hunger may include the specifics of the impact of a natural disaster and its effect on a particular community or region. Moreover, a case statement may describe how a particular nonprofit is unique and what sets it apart from others.
A nonprofit may provide donors with financial information in a case statement, such as how much it has received in donations since its inception. Furthermore, a case statement may include information regarding a nonprofit's governance -- such as who serves on its board of directors -- the size of its staff and how much it requires to meet its general operating needs.