Trademark Vs. Logo

By Elizabeth Boyd

Logos distinguish your business from the competition. Trademarks ensure that you maintain exclusive rights to this highly identifiable feature of your company. Rather than being at odds with each other, trademark rights provide protection for your logo, and this protects both you and your customers.

Identifies Your Business

Your logo is a visual and symbolic representation of your company in the marketplace. More importantly, it communicates something about your business: who you are, what you have to offer and what your company is about. An effective logo makes you stand out in a beneficial way. Safeguard this important marketing tool through trademark rights.

Trademark Value

Your trademark identifies you and your business as the source of your products and services. It ensures that your customers know that what they are getting is a bona fide product by you, and not a competitor's copy or knock-off. You can obtain trademark protection without formally registering it with the United States Patent and Trademark Office. Once you have used your logo in commerce in association with your goods and services, you have established common-law trademark rights in your geographical trade area. To expand your trademark rights and more effectively protect it against infringement, you can register your logo as an official trademark with the USPTO.

Protect your brand. Register My Trademark Now
Protect your brand. Register My Trademark Now
How to Identify a Trademark



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How to Obtain a Trademark for a Food Recipe

You may register a trademark only for the name of your recipe or the name of the food your recipe is describing. Although trademark protection does not extend to the contents of your recipe, registering a trademark to protect the name of your concoction can prevent others from capitalizing on your market recognition. In order to protect the actual method of preparing your recipe, and any creative expression involved in your recipe, you will need to consider trade secret protection, patent law and copyright law.

Trademark Owner's Responsibilities

Holding an official trademark registered with the federal government gives you the right to exclusively use your mark, but it does not come without responsibility. If you have a trademark registered by the U.S. Patent and Trademark Office, there are ongoing requirements to meet in order to maintain and enforce its exclusive use.

How Do I Know If I'm Violating a Trademark?

A trademark identifies and distinguishes the origin of a product or service in the marketplace. It uses either a word, phrase, design or any combination of these. It helps people to differentiate between products and services. Businesses have exclusive rights to use their marks in commerce, so long as they do not violate another party's mark.

File a Trademark Online. LegalZoom. Learn More. Trademarks

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